Hard Drive Gold

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The video for British indie crooners Alt-J’s track Hard Drive Gold was shot in the FilmFixer London borough of Bromley.

The song is taken from the London-based trio’s fourth album, The Dream, and was filmed in the suburban streets of the borough.

The dreamlike, dystopian shoot stars a female pole vaulter, resplendent in a purple and white shell tracksuit, sprinting purposefully through residential closes and housing during a world-changing military confrontation.

If you know the area, you may recognise Heatherbank, which featured filming from a vehicle using a mounted camera, as well as Onslow Crescent and Paget Gardens.

 

The sinister, other-worldly tone of the promo contrasts perfectly with the familiar, everyday domestic settings of Bromley’s residential streets.