Euro ’22

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‘Girls Don’t Like Football, We Love It!’ harnesses the energy of Euro 22 to drive the visibility of players, coaches and women in football. Throughout the spot, viewers can feel the passion women have for the beautiful game. It shows that in spite of all the barriers, there is a rising tide of women who feel passionately about the sport, and invites the next generation to see that football is an option for them.


The spot was filmed at two locations we look after, St Luke’s estate pitch in Islington and Southwark Park in Southwark.