For the second time this year, McDonalds has chosen its Sutton High Street branch for a TV ad. This time around though, it was the Christmas ad, a far bigger production, filmed over four days in September by 80 cast and crew, replete with fake snow.

Take a look at the ad here.

A lonely doll sitting in the front window of a toy shop, is still not bought by Christmas. She heads out and across the street to McDonalds, where it turns out her fate awaits her.

FilmFixer manages the film office service for Sutton Council. FilmFixer director Karen Everett said, “We paid close attention to making sure locals were disrupted as little as possible on their high street during the demanding shoot, allowing the production to animate a doll and send her out into the snow for a Christmas adventure.

“Most of the filming was at night and the production worked very hard, contacting residents ahead of time with door knocking and letter drops. They found that locals were quite happy to welcome the filming.”

Tom Elgood was the location manager on the shoot. He added, “All this worked incredibly well in Sutton High Street. The local people were very interested, but during the evenings and nights the High Street was very quiet, which enabled us to achieve all the shots we required.

“I’m really grateful for FilmFixer’s help in setting this up and securing all the necessary permissions for us.

“We had a welcoming attitude from the shops and businesses in the area. The client, agency, producer and director were all very pleased that we were in a film friendly and workable street.”