David Beckham is running through Lewisham in new Sky Sports ad – donation will fund Lewisham Football Festival

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The Lewisham community is invited to enjoy a day of football on August 14 – thanks in part to David Beckham and the new Sky Sports ad.

Partly shot in Lewisham, you can’t have missed the new ad that’s showing on TV – here it is.

Beckham heads out for an epic run, taking in many locations, including the railway tunnels on Lewisham’s Rolt Street.

By way of thanks to the people of Lewisham, the production made a donation to the London Football Association – to be spent in Lewisham.

David Streetley, Recreation Football Development Officer at London FA said a Lewisham Football Festival will be held at St Dunstan’s (Jubilee Sports Ground), on Sunday 14th August 2016, 10am-1pm.

He said, “The aim of this event is to bring the football community together to participate on the day and signpost people of all ages to sessions and further opportunities.

“We didn’t know at the time of filming that David Beckham was the star of the ad. It was all kept very quiet. That’s understandable really. We’ve seen the ad now, and it’s very exciting to know it was him.

“We are really grateful for the donation the production made, it’s going to be well spent, going toward Lewisham’s special day of football.

“Whether you are a referee, coach, volunteer, club or player of any age or ability, then there is something for you at this event. Come along and meet our London FA team, local football partners and join in with the football fun, workshops and tournaments. Local funding from Lewisham Council and donations like the one from Beckham’s new ad support the community by providing football opportunities for everyone.”

FilmFixer manages the Film Office for Lewisham Council. FilmFixer director Andrew Pavord says, “It’s a real thrill for residents to know that a hero like David Beckham was running through local streets.

“The donation to the London Football Association – making sure that locals really benefit from the filming in their neighbourhoods – is a gesture we fully applaud. We will continue to encourage this sort of local engagement among the productions we support.”

More information about the festival:

The day is in partnership with London FA, McDonald’s, Dalmain Athletic Girls FC and our Lewisham Football Network.

London FA works to enable and support progression and enjoyment in grassroots football across the capital.

– Register your interest for any of the “Come and Play Sessions” on offer and just turn up on the day.

– Book your place on the Coaching Workshop, Referee Workshop and Club Admin Workshop as spaces are limited.

– Enter your teams into the U7 / U8 Mini Soccer Festival or 50plus Walking Football Tournament as team spaces are limited.

Anyone is welcome on the day, so please come along and bring your friends and family.

For further information contact David Streetley: david.streetley@londonfa.com.