Sutton’s Film Office attracts a big-budget Carlsberg ad featuring a football legend

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Beddington Park in Carshalton was the location that brought together recently two of the world’s most famous Danish exports – former Manchester United goalkeeper Peter Schmeichel and Carlsberg – for an upcoming advertisement.

During the three-day shoot in June, older spectators were thrilled to see the World’s Best Goalkeeper of 1992 and 1993 in action, while children watching from the nearby after-school club really enjoyed watching his skilful play throughout the filming.

Cllr Jayne McCoy, Chair of the Housing, Economy and Business Committee at Sutton Council, said:

“Using our borough as a filming destination is a great way to pull in investment at a time when we face unprecedented budget cuts. It was a real coup to attract Carlsberg with Peter Schmeichel to Sutton and it certainly created a buzz in the area when people saw him in action.”

The production company made a donation to the local children’s centre to compensate for any disruption, which has been spent on children’s activities during the summer holidays.

Jenny Henry, The Grange Play Centre Manager, said:

“It was fun for the children to watch all the cameras and Schmeichel running around with a lovely dog. They could tell he was a special player.

“We don’t usually have a lot of money for special events during the summer, so the donation is greatly welcomed. We’re spending it on fun activities for local children.”

She added that the disruption had been minimal, well managed, and, thanks to the donation, worthwhile.

The advertisement shoot was arranged by FilmFixer, which manages Sutton’s Film Office.

FilmFixer Director Karen Everett said:

“We were delighted to welcome a big-budget shoot such as this into Sutton – where Beddington Park proved to be the ideal location. It was a big production of 200 crew over three evenings, and there was a lot to manage.

“We’re really pleased the shoot went so well – demonstrating that Sutton has what it takes to host big productions. Also showing that good management ensures residents benefit from the filming going on in their neighbourhoods.”

For FilmFixer, negotiating with the children’s centre was essential, along with Friends of Beddington Park. The Civil Aviation Authority had to grant a licence for the drones that filmed much of the advertisement.

Signage had to go up well ahead of time, letting residents know what was planned. Parking had to be managed tightly and plans had to be in place to protect the park from any damage.

Take a look at the ad here.